Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index

James Dickson interviews Rob Murdoch, Sales Director at Exposure Analytics, about their Physical Engagement Index - a data-driven report measuring 43.8 million visitors across 3,000 events from 2020–2026. They discuss how anonymised sensor data captures dwell and engagement time, the limits of footfall and badge scans, and why actionable insights matter more than raw visitor counts. The episode highlights key findings (average engaged dwell ~13:50), regional and sector differences, and how organisers and exhibitors can use benchmarks to redesign booths, improve layouts, and prove event ROI. The full report is available now at https://exposureanalytics.com/physical-engagement-index/. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.