Beyond Google: Optimising Your Business for Large Language Model AI - Ep. 78

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Beyond Google: Optimising Your Business for Large Language Models - Ep. 78 In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping the digital marketing landscape. From understanding your analytics to optimising for large language models like Gemini and ChatGPT, this conversation explores the essential strategies businesses need to adopt in today's rapidly evolving digital environment.Learn:✅ Why PPC and SEO click-through rates are plummeting✅ How to optimize for AI recommendation✅ Which traffic sources deliver the highest quality leads✅ Why 21% of B2B buyers are using AI to find solutionsCHAPTERS:00:00 Introduction and Guest Welcome03:05 The Importance of Marketing Analytics06:57 Quality of Traffic Sources Ranked10:34 AI's Impact on Digital Marketing14:24 New Opportunities with AI Chatbots17:37 Large Language Model Optimization21:07 Case Study: Being Found in ChatGPT24:07 The Importance of Specialization26:02 Consistency Across Digital Presence28:22 Lead Generation Form Strategy31:17 Brand Building in the AI Era35:51 Final Advice and ConclusionEleonora shares invaluable insights on tracking customer journeys, analyzing channel performance, and optimizing content for both traditional SEO and new AI platforms. Learn why appearing in ChatGPT search results could be more valuable than ranking on Google, and discover practical strategies to enhance your digital presence across all platforms.Connect with us:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#DigitalMarketing #AIMarketing #ChatGPT #MarketingAnalytics #GiraffesDontEatSteak #MarketingPodcast #SEO #ContentStrategy #DataDrivenMarketingConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on April 16, 2025.

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