Beyond Google Search: Finding Today's Consumers

Can big tech be tamed? As the competition regulator tries to tweak Google’s algorithm, Mail Online’s SEO chief Carly Steven explains what the impact has been for her outlet.Also on the show: are vertical dramas the next big thing? Caroline Frost, Radio Times TV Editor and Podcast Host, tells us if they’re a thumbs up... or is that a swipe right?All that plus: discontent swells at a BBC meeting over Gaza coverage, the Washington Post upgrades the right to reply... and, in the Audio Network Media Quiz, we look at three brands that are breaking records.The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.comBecome a member for FREE when you sign up for our newsletter at themediaclub.comA Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.ukWhat The Media Club has been reading this week:CMA to force Google's handVertical DramasBBC staff voice discontent over Gaza coveragePolitics Joe place new video series behind paywallWashington Post launches From The SourceITV Daytime Moves To A Surprising New LocationUK Adults Spend More Time On Phones Than TVRadio Myths Busted On Indie PodcastJournalist Develops TikTok app for reporters Hosted on Acast. See acast.com/privacy for more information.