Why "Green" Businesses Are Still Failing | Thomas Østergaard

Lately on Rewire to Rise, we have been entirely immersed in the "nervous system" of technology and AI architecture. Today, we shift our focus to a different, equally vital infrastructure: The Green Transition. Joining me for this deep dive is Thomas Østergaard, an Associate Professor, social designer and a key European architect mapping out the future of circular entrepreneurship. We are moving past the old narrative of "going green" as a superficial, technical corporate chore. Instead, we explore Creative Transitions—how systemic design thinking can bridge the gap between rigid technical compliance and actual human behavioural change. If you are a high-achieving leader navigating the current economic flux, this episode is your toolkit for building regenerative business models without losing your creative spark. In this episode, we unpack:From Technology Infrastructure to the Green Infrastructure . The Social Designer’s Lens: Viewing systemic crises differently than politicians. Unlearning the Old Stories: Why outdated business narratives throttle long-term growth. TEACH4SD & The ESD Roadmap: Understanding the European roadmap for sustainability skills. Regenerative Leadership: Can circular frameworks survive in a world obsessed with short-term, quarterly results? Final Ritual: How modern leaders stand in their power and design for real change. ———𝗛𝗢𝗦𝗧: Mirela Bocanet is a Business & Executive Coach🔗 Explore resources: https://linktr.ee/mirela_bocanet🩵 Please follow Rewire to Rise for bi-weekly neuro-strategy deep dives and leave a 5-star rating▶️ Watch on YouTube: https://youtube.com/playlist?list=PLYIUQ9ItsNDkVD7HaI2DM8CicIUzrH_C9&si=CrVYdLejHwKJLGw3