Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg

In this episode of Decisions Now, host Erin Pearson speaks with Dan Thunberg, VP of Marketing Strategy at Watts Water Technologies, about how sustainability is reshaping innovation and decision-making in the industrial sector.Learn how the concept of handprint is changing the value proposition, why LCAs and EPDs matter, and how to align ESG efforts with both business success and environmental accountability. Ideal for sustainability professionals, product strategists, and B2B leaders looking to make a real impact.Listen now and discover how to design for sustainability.#Sustainability #B2BMarketing #ProductInnovation #ESG #WattsWater #DecisionsNow #IndustrialStrategy #LifecycleAssessment #EnvironmentalImpact