Beyond Greenwashing: The Reality of B Corp Certification

In the evolving landscape of corporate responsibility, the push for sustainable business practices has led to a notable trend: B Corp certification. Pioneered by the non-profit B Labs, this accreditation requires companies to meet rigorous standards in social and environmental performance, accountability, and transparency.Joining Mandy Johnston are two trailblazers who have taken their companies through the B Corp journey: Aoife McNamara, Founder of the ‘Aoife McNamara’ clothing brand and Jane McDaid, the Founder of Thinkhouse.