Beyond Keywords: The Evolution of Sponsored Ads

What this episode covers

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.Please find the article from Jordan Witmer here.Visit Jordan's profile here.CHAPTERS:(00:00:00) Teaser(00:00:11) About the Show(00:00:32) Intro(00:01:46) Keyword & Product(00:03:23) Why Product First?(00:05:05) Advertiser Viewpoint(00:06:16) Behavior First Ads(00:08:10) Retail Media Landscape(00:09:55) Brand Strategies(00:11:31) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

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Frequently Asked Questions

How long is this episode of Retail Media Breakfast Club?

This episode is 11 minutes long.

When was this Retail Media Breakfast Club episode published?

This episode was published on January 7, 2025.

What is this episode about?

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape...

Can I download this Retail Media Breakfast Club episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.