Beyond limits with Victor E. Friedberg

Victor E. Friedberg is my guests on this episode of Inside Ideas. Victor has been at the forefront of innovation, investment and sustainability for over 20 years. As Co-Founder of S2G Ventures he was a principal force in developing the S2G mission, culture, strategy and team. Through his work at S2G, he pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor led the S2G investments into 3 food unicorns: Beyond Meat, sweetgreen, and Apeel Science as well as Maple Hill Creamery, Ataraxis and Lavva among others.  Beyond Meat, which Victor served as Board Observer from 2014-2017 became the most successful IPO in 2019 and one of the most successful food IPO’s in the last decades. His new fund New Epoch Capital invests in best of class entrepreneurs building transformative companies defining a new era of Health and Wellness to support their visions of providing healthy, sustainable, efficacious, personalized and traceable products and services for the values conscious consumer. He is Founder and Chairman of FoodShot Global, a 501c3 blended capital investment platform of equity, debt and grants with 25 of the leading funds, banks, foundations, universities, corporations and non-profits seeking to join him on his mission to transform the food system into one that is more healthy, sustainable and equitable.  FoodShot Global’s GroundBreaker Prize is presently the largest prize for food and agriculture. He serves presently Executive Chairman of the fast-growing plant-based dairy company Lavva and Chairman of the organic toddler food company Tiny Organics.  He serves on the Boards of those two companies as well as the biotech company Kiverdi/Air Protein. He is an Advisor to the biotech company Mori and the SLM Partner land fund.  He was named by Forbes Magazine one of the Top 25 deal makers and influencers in Consumer Products in 2016. Victor E. Friedberg Founder and Managing Partner, New Epoch Capital Co-Founder, Seed 2 Growth Ventures (S2G) Founder and Chairman of FoodShot Global Executive Chairman, Lavva Chairman, Tiny Organics Board, Kiverdi and Air Protein