EPISODE · Sep 23, 2025 · 33 MIN
Beyond Marketing: Creating a Brand That Feels Like Home with Kati Pauls
from Wild & Wise Show: Unfiltered Conversations that Matter to Women in Midlife · host Yvonne Winkler
In this episode of The Wild & Wise Show, I sit down with my Brand Alchemist, Kati Pauls, to share the behind-the-scenes of rebranding not just my business—but my whole way of showing up.We talk about what it really means to create a brand that feels like home, how fear and visibility go hand-in-hand, and why branding isn’t about performance—it’s about resonance.If you’re a woman in midlife navigating a shift in your work, identity, or message, this conversation will feel like a breath of fresh air.This isn’t marketing the old way. It’s sacred alignment.Learn more about Kati Pauls at: https://kpdesign.caExplore my new website: https://yvonnewinkler.comJoin the Wild Woman Collective for exclusive behind-the-scenes content and community: https://yvonnewinkler.substack.com
What this episode covers
In this episode of The Wild & Wise Show, I sit down with my Brand Alchemist, Kati Pauls, to share the behind-the-scenes of rebranding not just my business—but my whole way of showing up.We talk about what it really means to create a brand that feels like home, how fear and visibility go hand-in-hand, and why branding isn’t about performance—it’s about resonance.If you’re a woman in midlife navigating a shift in your work, identity, or message, this conversation will feel like a breath of fresh air.This isn’t marketing the old way. It’s sacred alignment.Learn more about Kati Pauls at: https://kpdesign.caExplore my new website: https://yvonnewinkler.comJoin the Wild Woman Collective for exclusive behind-the-scenes content and community: https://yvonnewinkler.substack.com
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Beyond Marketing: Creating a Brand That Feels Like Home with Kati Pauls
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