Beyond Net New - Maximizing Lifetime Value

In this episode of ChannelTalks, Nick Verykios is joined by two industry experts for a compelling discussion on the real drivers of success in the IT channel. The conversation explores the cost of acquiring a customer vs the cost of customer churn and why the channel must shift its focus from chasing new logos to maximizing customer lifetime value. Our experts discuss and how partner lifetime value plays a pivotal role in sustainable growth and the importance of making it easy for partners to succeed - through better programs, simplified quoting, streamlined processes, and more direct communication with end customers. You’ll hear candid takes on what’s broken in today’s partner models, how outdated channel practices are holding businesses back, and why operational simplicity is the key to scale. If you’re navigating the complexities of channel strategy, partner enablement, or recurring revenue, this episode is full of insights that challenge the status quo and offer a modern approach to driving long-term value. ABOUT OUR GUEST SPEAKER Alex Whitford - VP of Revenue - Channext Alex Whitford is the VP of Revenue at Channext, helping businesses understand how to hit hyper scale through technology and channel strategy. With 8 years of building channels across Europe, Middle East and Africa, he has developed extensive relationships with key leaders and businesses who have taught him the key steps to building a killer channel that scales itself!