EPISODE · Nov 21, 2025 · 9 MIN
Beyond Paint: How Superfici America is Revolutionizing Finishing Automation
from The Finishing Touch by Superfici America · host Superfici America
In this special episode of the Finishing Touch Podcast by Superfici America, recorded live at the AWFS Fair in Las Vegas! Join host Bret Johnson as he sits down with Tom Elliott, Northeast Area Sales Manager, to dive into the world of automated finishing.In this episode, Tom shares his 30+ years of experience in the woodworking and finishing industry, from selling machinery in New England to leading innovative projects with Superfici America. Discover how automation transforms small to mid-sized shops, learn about unique applications beyond woodworking (like aerospace and defense coatings), and hear how Superfici customizes solutions for even the tightest spaces.Key Highlights:Tom's journey from woodworking machinery to automated finishing expertise.How automation boosts consistency and productivity for businesses new to the technology.Creative solutions for small shops with limited space. Superfici’s approach to tackling specialized coating applications for metals, composites, and more.Whether you're a seasoned pro or a new operator, this episode is packed with insights to elevate your finishing game.#FinishingTouchPodcast #SuperficiAmerica #AWFSFair #AutomatedFinishing #Woodworking 🔗 Visit us at www.superficiamerica.com for more information.
What this episode covers
In this special episode of the Finishing Touch Podcast by Superfici America, recorded live at the AWFS Fair in Las Vegas! Join host Bret Johnson as he sits down with Tom Elliott, Northeast Area Sales Manager, to dive into the world of automated finishing.In this episode, Tom shares his 30+ years of experience in the woodworking and finishing industry, from selling machinery in New England to leading innovative projects with Superfici America. Discover how automation transforms small to mid-sized shops, learn about unique applications beyond woodworking (like aerospace and defense coatings), and hear how Superfici customizes solutions for even the tightest spaces.Key Highlights:Tom's journey from woodworking machinery to automated finishing expertise.How automation boosts consistency and productivity for businesses new to the technology.Creative solutions for small shops with limited space. Superfici’s approach to tackling specialized coating applications for metals, composites, and more.Whether you're a seasoned pro or a new operator, this episode is packed with insights to elevate your finishing game.#FinishingTouchPodcast #SuperficiAmerica #AWFSFair #AutomatedFinishing #Woodworking 🔗 Visit us at www.superficiamerica.com for more information.
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Beyond Paint: How Superfici America is Revolutionizing Finishing Automation
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