Beyond Parts: ZF's New Approach to Research, Innovation, and Bringing Products to Market

WEBSITE DESCRIPTION: What drives innovation in the automotive aftermarket? For Anuj Gupta, business line digital North America at ZF Aftermarket, it starts with curiosity and a willingness to spend time in the field discovering real problems. In this episode, Anuj Gupta, business line digital North America at ZF Aftermarket, shares ZF's approach to innovation—grounded in customer research, diverse perspectives, and the philosophy that innovation isn't optional in today's fast-moving industry. Gupta explains why companies need people with different backgrounds bringing fresh perspectives to the table, the role curiosity plays in solving compelling problems, and how ZF is expanding beyond parts to become a full-ecosystem partner for shops.