Beyond Piggly Wiggly by Lisa C. Tolbert

https://thebookvoice.com/podcasts/2/audible/98341 to listen full audiobooks. Title: Beyond Piggly Wiggly Author: Lisa C. Tolbert Narrator: Laural Merlington Format: mp3 Length: 11 hrs and 8 mins Release date: 11-21-23 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.