Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

 Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Computing Design and Military Embedded Systems.  As the president, Patrick straddles both sides of the operation, working on the content side and client/advertising side. I've worked with Patrick for over a decade in various capacities and I invited him to join me on the podcast to share all the different ways marketers can utilize technical industry publications they might not know about including some free avenues.Patrick and I spoke about trade show strategies with their upcoming trade shows Embedded World 2024 in Europe and Embedded World North America - coming to Austin, Texas this October. Specifically how to stand out in a sea of thousands of vendors. We also dove into the FREE ways small businesses can utilize the reach of OpenSystems Media properties. Most notably, marketers can submit content for free, whether it's just one article or several in a series, this content is then distributed across daily and weekly newsletter and LinkedIn. Marketers can get connected to their content team through their submissions page. Patrick encourages everyone to use this free resource.Listen to the full episode on how to utilize technical publishing using:WebinarsTradeshowsNewslettersBlog Articles/SeriesPodcastsLinkedInFor a true, integrated marketing campaign, marketers know they need to use many different channels to get their message across, working with an established, trusted media brand is an effective strategy.ResourcesConnect with Chris on LinkedInConnect with Wendy on LinkedInLearn more about OpenSystems MediaRegister for the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.