Beyond Prenatals: Unlocking Real Nourishment for Women with Needed Co-Founder Julie Sawaya

When Co-Founders Julie Sawaya and Ryan Woodbury decided to undergo nutrient testing, they were shocked to learn that despite eating and doing all of the "right things," they had serious nutrient deficiencies. Food alone wasn't meeting their needs. Both Julie and Ryan were seriously deficient in Omega-3 and other key nutrients for fertility, pregnancy, and postpartum well-being. As they set out on their own pregnancy journeys, they started doing the research and realized a brand centered around nourishment with better supplements was desperately "needed." Nearly all women have nutrient deficiencies, and prenatal vitamins were not making up the difference. Despite 97% of women in the US taking a prenatal supplement, 95%+ are still deficient. Their mission is to empower real nourishment in women on their journey to motherhood. They do this by helping mamas and mamas-to-be better identify their nutrition needs, creating supplements that truly work in meeting those needs, and building a supportive community of like-minded mamas and trusted health practitioners.Julie also shares:Her own personal journey of motherhoodHow building a practitioner partner community is the foundation of the brandWhy finding the right person to fund the brand with empathy was essentialExpansion plans You'll also hear Julie’s biggest insights and what's next for Needed.We hope you enjoy this episode and gain valuable insights into Julie's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast!Be sure to check out Needed at www.thisisneeded.com and on Instagram @neededThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co