"Beyond Profit: Finding Your North Star" The Podcast For Entrepreneurs w/ Shadi Atassi

I would advise against solely pursuing financial gain. While it's clear that our primary goal in this venture is to run a successful business that generates profit, allowing us to compensate ourselves and foster financial growth, it's important not to be driven solely by money. When your sole motivation is monetary gain, you might constantly chase quick, opportunistic wins and find yourself eager to pivot frequently. Without a strong guiding principle, like our commitment to family values as our North Star, it becomes easy to be swayed by fleeting opportunities.