Beyond Profit: How to Define and Win Your Game of Business episode artwork

EPISODE · Sep 10, 2025 · 8 MIN

Beyond Profit: How to Define and Win Your Game of Business

from The Business Coach Podcast

In this episode, business coach Kevin Stansfield reflects on his journey from chartered accountant to ActionCOACH mentor, and why he sees business as a game much like golf. Kevin shares how the thrill of building businesses led him to pursue an MBA, and ultimately discover coaching as the missing link between accountancy, consultancy, and real entrepreneurial growth. Drawing parallels between top athletes and business owners, he explains why clarity of goals, disciplined habits, and the right team-and-systems balance are critical for scaling. Kevin also highlights the honest self-reflection every entrepreneur must do: are you truly winning your game, or simply settling for less?Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply  About Kevin Stansfield:Kevin Stansfield is a business coach and former chartered accountant with over 18 years of experience helping entrepreneurs scale with clarity and purpose. After a successful career in finance and industry, Kevin transitioned into business coaching with ActionCOACH, where he brings a unique blend of corporate insight and entrepreneurial passion. Known for his love of sport—especially golf—he draws on athletic principles of discipline and performance to guide business owners. Kevin specializes in helping leaders build systems, develop teams, and define what “winning” really means for them, both in business and in life.Learn more: https://actioncoach.co.uk/coaches/kevin-stansfield/About ActionCOACHActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them. Learn more about ActionCOACH: https://www.actioncoach.com/Become A Coach: https://www.actioncoach.com/

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In this episode, business coach Kevin Stansfield reflects on his journey from chartered accountant to ActionCOACH mentor, and why he sees business as a game much like golf. Kevin shares how the thrill of building businesses led him to pursue an MBA, and ultimately discover coaching as the missing link between accountancy, consultancy, and real entrepreneurial growth. Drawing parallels between top athletes and business owners, he explains why clarity of goals, disciplined habits, and the right...

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