EPISODE · May 26, 2025 · 31 MIN
Beyond Relationships: What Really Prevents Churn w/ Justin Chappell
from The Customer UnSuccess Podcast · host Joe Di Grande
Customer success isn't just about building relationships – it's about understanding your customers' strategic outcomes and helping them achieve measurable business results.• Building relationships without connecting to business outcomes leaves accounts vulnerable to churn• Track customer data meaningfully and use it in authentic, non-cheesy ways to strengthen connections• Ensure smooth information transfer from sales to implementation to customer success• Multi-thread relationships within customer organizations to protect against stakeholder turnover• Never confuse customer satisfaction with customer success – they aren't the same thingFollow Justin on LinkedIn: https://www.linkedin.com/in/justchappell/🌐 Website https://www.joedoestechtouch.com/📰 Subscribe to the JDTT Newsletter – Get raw insights, no-fluff frameworks, and tech touch tactics straight to your inbox: https://www.joedoestechtouch.com/jdttnewsletter 🎙️ Be a Guest on the Podcast Have a CS horror story or digital-first strategy worth sharing? Submit to be a guest:https://www.joedoestechtouch.com/podcast 🔗 Connect with Joe on LinkedIn https://www.linkedin.com/in/josephdigrande📺 Watch Full Episodes on YouTube: https://www.youtube.com/channel/UCaH58ojbaWym4ej_PedQ4Fw_______________________________Tools:Logitech Creators Blue Yeti USB Microphone: https://amzn.to/4nHOFDNLogitech Brio 4K Webcam: https://amzn.to/3GtKsmxSony WH-1000XM4 Noise Cancelling Wireless Headphones: https://amzn.to/44Q0xv4Apple 2024 MacBook Pro Laptop: https://amzn.to/4lH6u3W
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Customer success isn't just about building relationships – it's about understanding your customers' strategic outcomes and helping them achieve measurable business results. • Building relationships without connecting to business outcomes leaves accounts vulnerable to churn • Track customer data meaningfully and use it in authentic, non-cheesy ways to strengthen connections • Ensure smooth information transfer from sales to implementation to customer success • Multi-thread relationships withi...
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Beyond Relationships: What Really Prevents Churn w/ Justin Chappell
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