Beyond Residential: Is Commercial Painting Your Next Growth Frontier?

Send us Fan MailIn this episode, Daniel Honan sits down with Michael Jordan, a true industry titan who built a massive painting business employing over 70 painters and expanded into multiple service-based companies.Mike opens up his 25-year playbook, sharing the exact strategies he used to break out of residential repaints and dominate the lucrative commercial and industrial painting space. If you're feeling stuck or ready to scale, this is a masterclass you can't afford to miss.We dive deep into:The Commercial Leap: How to transition from residential to high-margin commercial/industrial jobs (and why they can be MORE profitable).Cash Flow Secrets: Navigating net-90 payments and funding massive projects using factoring companies—and why your bookkeeping is the key to unlocking this.Marketing to Decision-Makers: The proven inbound and outbound strategies to get in front of property managers and GCs and win their trust.The "Unfair Advantage": How specific business accreditations (like woman-owned or veteran-owned) can land you huge contracts you never thought possible.Building a Brand, Not Just a Business: Why becoming a subcontractor is a choice, and how to build a branded company that clients seek out.Whether you're a solo operator or a multi-million dollar business, Mike's relentless mindset and practical advice will give you the blueprint to build a more profitable, scalable, and impactful company.Tune in, take notes, and let’s grow your business, one episode at a time.