Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud.

from Customer First Thinking · host Stephen Shaw

The old "give-to-get" loyalty model has grown stale. Loyalty fatigue has set in, as members tire of programs that all look the same. To break out of this sameness trap, loyalty programs need to go beyond rewards and offer members greater value to stay engaged, according to the latest edition of the Antavo Global Loyalty Report.

Episode metadata supplied by the publisher feed · Published May 20, 2026

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Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud.

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