Beyond Safety: McDonald's, Gamification and Global Growth | Scratchie Safety Podcast | Episode 11

In this episode, Scratchie co-founders James Kell and Garry Mansfield discuss their exciting expansion into the quick-service restaurant industry through a partnership with McDonald's. They explore how Scratchie's instant rewards platform is being adapted beyond traditional safety applications to recognize and encourage positive workplace behaviors in new sectors. The conversation covers their firsthand experience in McDonald's operations, insights from recent meetings in Chicago with global technology partners, and a preview of Release 3 featuring the innovative new Convo Card system. Learn how Scratchie is evolving from a construction safety platform to transform workplace culture across multiple industries through positive reinforcement and gamification.In This Episode (rough timing):00:00:00 - Welcome and Introduction00:03:00 - McDonald's Partnership & Peter Ritchie's Legacy00:08:00 - Chicago SaaS Conference & Logistics Industry Insights00:13:00 - Scratchie Release 3 Preview00:15:00 - The Convo Card Innovation00:19:05 - Gamification in Safety Apps00:22:00 - Latest Industry News & Rewards Trends00:26:00 - University of Newcastle Research UpdateKey Topics:Expansion into quick-service restaurantsInternational growth opportunitiesNext-generation safety engagement featuresAcademic validation of rewards-based safetyIntegration with major safety platformsReady to take the next step? Visit https://www.scratchie.com/book-a-demo to see how Scratchie can help you recognise and reward safe behaviour on your projects. The future of construction safety starts here.