"Beyond SEO: How ChatGPT Is Reshaping Surgeon Visibility" with Mihye Choi, MD and Thomas Sorenson, MD

In this episode of the PRS Global Open Keynotes podcast, Dr. Mihye Choi and Dr. Thomas Sorenson discuss the changing way plastic surgeons are being found online. Large language models such at ChatGPT and Claude are increasingly being used by patients, but there are significant differences in how the LLM's analyze and recommend plastic surgeons compared with traditional Google searches. This episode discusses the following PRS Global Open article: "Beyond Search Engine Optimization: How Large Language Models Are Redefining Surgeon Visibility" by Thomas J. Sorenson, Carter J. Boyd, Kshipra Hemal, Oriana Cohen, Nolan Karp, Mihye Choi. Read it for free on PRSGlobalOpen.com: https://journals.lww.com/prsgo/fulltext/10.1097/gox.0000000000007841~beyond-search-engine-optimization-how-large-language-models Dr. Mihye Choi is a board-certified plastic surgeon at Hansjorg Wyss Department of Plastic Surgery at New York University Langone Health in New York, NY. Dr. Thomas Sorenson is a plastic surgery resident at Hansjorg Wyss Department of Plastic Surgery at New York University Langone Health in New York, NY. Your host, Dr. Damian Marucci, is a board-certified plastic surgeon and Associate Professor of Plastic Surgery at the University of Sydney in Australia. #PRSGlobalOpen; #KeynotesPodcast; #PlasticSurgery; Plastic and Reconstructive Surgery- Global Open The views expressed by hosts and guests are their own and do not necessarily reflect the official policies or positions of ASPS.