Beyond SEO: Optimizing for ChatGPT and AI Search Tools with Diana Cabrices

In this episode of The Finance Marketing Podcast, Hillary sits down with Diana Cabrices, a fractional chief evangelist to B2B wealthtech brands and award-winning marketer, to explore Answer Engine Optimization (AEO) and how financial advisors can optimize their online presence for AI-powered search tools like ChatGPT, Gemini, and Perplexity. Diana breaks down the shift from traditional SEO to AEO in our current "zero-click" age, where prospects are getting answers directly from AI tools without necessarily visiting advisor websites. Tune in to learn specific strategies for structuring your content, leveraging client reviews and awards, and creating a multi-platform presence that ensures you're being found when prospects use AI to research financial services.Connect with Diana:Attend Diana's LIVE SESSION with Samantha Russell August 26, 2025: Is ChatGPT Recommending You...or Your Competitors?Website: DianaCabrices.com LinkedIn: Diana Cabrices X: @dianacabricesYoutube: @dianacabricesTo make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app.Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprintWe always appreciate reviews on Apple Podcasts!