Beyond Sizzle: The Next Evolution of Branding

from ContenderCast with Justin Honaman · host ContenderCast

Mona Amodeo is an organizational development and change leader and brings a new perspective on branding in her new book Beyond Sizzle. Mona joins Justin to discuss igniting transformation by leveraging organization development principles and change management approaches as a new framework for leaders to manage their brands.

Episode metadata supplied by the publisher feed · Published Aug 30, 2018

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Beyond Sizzle: The Next Evolution of Branding

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