Beyond the Adventure: The Business of Experiential Education

In this episode, host Sherry Bagley welcomes Aaron Funnell, executive director of Outward Bound Hong Kong, for a conversation about the business realities of delivering experiential education programs. Aaron shares how a clear understanding of an organization’s purpose, audience and unique value can help drive sustainable growth, particularly when balancing capacity and utilization challenges. The conversation explores emerging opportunities in adventure and educational tourism across the Asia Pacific region, as well as innovative partnerships focused on marine science, climate change and inclusive programming. Aaron also discusses the evolving fundraising landscape, including the challenge of securing support for facilities when funders increasingly prioritize programming and impact. He shares Outward Bound Hong Kong’s approach to grants, events, foundations and major funders, along with how the organization uses evaluation, storytelling and alumni engagement to demonstrate impact.   It's in the Experience is produced by Association Briefings.