Beyond the AI Buzz: Transforming Construction with Kelsey Formost

Send us Fan MailSummery Kelsey Foremost, Head of Marketing at Toggle, shares how AI is transforming construction tech through storytelling, innovative marketing, and tailored AI solutions. Discover how Toggle's AI platform improves estimating workflows, the challenges of industry adoption, and future trends in AI and construction.TakeawaysAI-powered construction estimatingStorytelling and marketing in B2B industriesToggle's unique AI platform built for constructionChallenges in AI adoption in construction industryFuture trends in AI and constructionSoundbites"A story can increase bids by 250%""Once you try it, you can't go back""We want to be a safe space to explore AI"Chapters00:00 Introduction to AI Speed and Kelsey Formost01:23 Transforming Construction Tech through Storytelling05:22 Toggle's Unique AI Approach07:40 Challenges in Pre-Construction and Estimating08:56 User Experience and Influencer Marketing11:02 Identifying Ideal Customers for Toggle12:12 Overcoming Challenges in a Conservative Industry14:08 Competing in the AI Space15:57 Raising Brand Awareness and Educating Users17:27 Defining Success for Toggle19:31 Trends in AI and Construction21:37 Looking Ahead: Future Conversations with Toggle23:28 AI Speed Podcast Raw Outro 4K.mp4Videohttps://youtu.be/HgP3ZqV6b9I