Beyond the Airplane Selfies: The IT Channel Community with Rob Rae

In this episode hosts Desraie Thomas and Kathleen Martin sit down with Rob Rae, Corporate VP of Community and Ecosystems at Pax8, to delve into the pivotal role of community in the CRO space. Rob brings a wealth of experience in building successful communities and offers invaluable insights into how CROs can leverage these communities to drive growth and enhance their partner programs. During the conversation, Rob underscores the importance of community in building trust, loyalty, and strong relationships with partners, stating, "Everyone has a community. It's just whether you're paying attention to your community or not." The discussion also highlights the significance of events in the channel industry and the necessity of executing a proper event strategy to achieve a positive ROI. Rob emphasizes that creativity and execution are essential in maximizing the value of events and building thriving communities.  Learn more about the Beyond conference: https://www.pax8beyond.com/