Beyond the B2B portal with Shopware

B2B e-commerce is no longer just about putting an order portal online. For wholesalers, digital commerce has become a strategic growth driver: a way to serve customers better, reduce operational pressure, support sales teams and create a more scalable commercial organisation. In this episode, we speak with Alexey Pronin, General Manager EMEA at Shopware, about what B2B commerce can really mean for wholesalers when it is done right. Registration Groothandel E-commerce Event 2026: https://groothandelevent.nl/

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This episode is 23 minutes long.

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This episode was published on June 9, 2026.

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