Beyond the Bar: Rethinking After-Hours Events - TSI20.4

Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery. Did you realize that could be a quarter of your audience or more? So in the same way gluten-free or vegan are now standard options at events, it’s time to reconsider the non-alcoholic beverage alternatives too. Networking doesn’t have to happen around the bar. In this episode, Sober Life Rocks founder Laura Nelson shares strategies and practical examples on how to: Change the after-hours experience to create better connectionsCraft more creative alcohol-free drink optionsEducate bartenders on how to make all guests feel includedDesign interactive spaces that don’t revolve around drinking