Beyond the Bean: Is responsibility the new sustainability?

In the second episode of Beyond the Cup, we sit down with JDE Peet’s Sustainability Director Nadia Hoarau-Mwaura – a driving force behind the company’s flagship Common Grounds program, to explore why true sustainability work is about more than just meeting targets. Nadia shares how her upbringing in Kenya shaped her community-first approach, taking us from her early days in the NGO world to her current mission of connecting the entire coffee supply chain from cherry to cup. We dive into the three pillars of Common Grounds – Responsible Sourcing,Footprint, and People – to discover how this work has already reached over one million coffee farmers. Finally, we discuss the power of evidence-based training, from soil testing to beekeeping, and why empowering farmers to have a voice isessential for building a resilient future for coffee communities worldwide.