Beyond the Billables: Client Story with BNO

In this client story we're sitting down with Nicole Dottoli, Director of Finance at BNO. BNO is an independent marketing agency in New Jersey in business since 1981. By late 2024, the agency had grown past what cash-balance reviews and the standard P&L could tell its leadership. Collections were slipping, the rate card had become an unwieldy list of role-specific entries, and working capital wasn't part of the monthly conversation.Nicole talks with her ProCFO Philippe Touzout about what changed when ProCFO Partners came in. They cover how a weekly AR meeting that included the partners and head of client service turned collections around, what it took to compress a dozens-deep rate card into a six-band tiered structure, and why the bottom-up plus benchmarked approach to rate-setting yielded as much insight as it did a new number - work that touches most of the FGC Financial Flywheel™, ProCFO's framework where collections, reporting, pricing, and planning operate as one connected system. They also get into how AI is reshaping the volume and economics of creative work in real time, what that demands of a finance function, and why Nicole describes the ProCFO Partners relationship as a network rather than a single person.Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.