Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan episode artwork

EPISODE · Jun 29, 2026 · 39 MIN

Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan

from Content, Briefly · host Superpath

Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl...

Episode metadata supplied by the publisher feed · Published Jun 29, 2026

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Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan

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