Beyond the Blueprint

Episode SummaryNeal sits down with Janine McMurdie, Chief Commercial Officer of Pictor, a proteomics platform company that expanded from New Zealand to Carlsbad. Janine explains why your DNA is only the blueprint - and why proteins, which change in real time as your body responds to a drug or an infection, tell the fuller story. They get into Pictor’s partner-driven, capital-efficient model, how the platform runs a complex panel of biomarkers as a single answer (for everything from cattle herds to HIV comorbidities to humans), and the new Pictor Imager launching at ADLM. Plus why San Diego’s density of talent, tools, and investors made Carlsbad the right home and Janine’s favorite tacos from Encinitas to Thousand Oaks.Key Topics* Why DNA is the blueprint but proteins are the building* Running 20 tests as one multiplexed answer* Pictor’s partner-driven, capital-efficient model* One platform, many species: cattle to humans* The new Pictor Imager, launching at ADLM* Why Carlsbad won: talent, tools, and investorsLinks & Resources* Pictor* ADLM (Association for Diagnostics & Laboratory Medicine) Connect on LinkedIn* Neal Bloom* Janine McMurdie This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit risingtidepartners.substack.com/subscribe