Beyond the Board - Jay Shetty of Juni Tea

Jay Shetty – bestselling author, award-winning host of the On Purpose podcast, and co-founder of Juni adaptogenic sparkling tea – joins host Jason Buechel, Whole Foods Market CEO, for a special live episode. Jay shares the unlikely path from stocking grocery shelves in London to living as a monk for three years – and why he believes the cure for burnout isn't slowing down, it's reconnecting with purpose. From a practical framework for staying grounded to the childhood memory of sharing tea with his mom that inspired Juni, this conversation unpacks what it means to build a brand rooted in presence and connection. Enjoyed this episode? Follow Beyond the Board for conversations with the founders, innovators, and thought leaders shaping the future of food – and the stories behind the brands you love. At a Glance: 1:20 – From grocery store shelves to monk life 5:09 – Three years as a monk: what Jay learned about the mind-body connection 8:00 – Ancient wisdom meets modern science 18:00 – The role of purpose at work (and the Yale study that proves it) 24:00 – TIME: A four-part framework for well-being 30:33 – How food became central to Jay's wellness journey 33:00 – The origin story of Juni: a mother-son tea tradition 35:41 – Building a brand with his wife (and being her guinea pig) 40:50 – Why Whole Foods Market was always the dream 45:51 – Lightning Round