“Beyond the Book: How to Build a Writing Career That Actually Lasts”

Finishing a book is an achievement. Building a writing career? That’s a completely different game—and one most writers are never taught.In this episode, we sit down with Lana McAra, award-winning, international bestselling author of over 50 books with more than one million copies sold, and founder of Vendela Publishing. With decades of experience teaching fiction writing and navigating the ever-changing publishing landscape, Lana shares what truly separates one-book authors from those who build lasting success.This conversation goes beyond writing—it’s about strategy, sustainability, and thinking long-term in a crowded, algorithm-driven world.You’ll discover:The three foundations every career author must buildHow to turn individual books into a powerful body of workWhy most writers struggle to grow—and how to fix itPractical ways to connect with readers and build a loyal fan baseThe importance of community and support in a solo industryIf you’re serious about writing—not just as a passion, but as a long-term path—this episode will give you the clarity and framework you’ve been missing.