Beyond the Booth GBTA 2024 with Sabres Todd Arthur

In this "Behind the Booth at GBTA 2024" segment, travel industry expert Todd Arthur, Senior Vice President, North America Agency, Americas Delivery and Global Corporate Solutions at Sabre Corporation, discusses: The basics of New Distribution Capability (NDC) and its revolutionary impact on content distribution in the airline industry, enabling more personalized and efficient travel options. Sabre’s leadership in the NDC journey, with over 20 airlines already NDC-enabled and plans to expand to 35 airlines by the end of 2024. This enablement enhances booking experiences and servicing, which is crucial in corporate travel where ticket changes are frequent. The significance of partnerships, such as Sabre’s collaboration with Google, to leverage AI and machine learning. This collaboration aims to transform the travel ecosystem by using data more effectively to improve user experiences and operational efficiencies.