Beyond the Booth: GBTA 2025 with Cerebri AI’s Jean Belanger and Steve Harter

What happens when corporate travel stops optimizing for cost alone and starts optimizing for everything that matters?In this episode of dojo.live, we sit down with Jean Belanger, Co-Founder & CEO, and Steve Harter, Chief Technology Officer at Cerebri AI, to explore how AI is redefining the way enterprise travel is measured, managed, and optimized.The conversation delves into how unifying fragmented data across departments, vendors, and ecosystems is becoming essential to delivering not only savings, but also progress on CO₂ emissions, traveler satisfaction, and even DEI goals. Jean and Steve unpack the mounting complexity facing travel managers today, and explain how Cerebri AI’s modeling approach is helping to translate that complexity into usable insights.They also spotlight an often-overlooked pain point, guest travel, as one of the biggest unmanaged costs in enterprise programs. With GenAI-powered workflows, this category could finally be brought under control.From the growing role of GenAI to the risks of ignoring hidden costs and blind spots, this discussion offers a sharp look at where corporate travel is headed and what it will take to move from static benchmarks to dynamic intelligence.About Jean BelangerJean Belanger is the co-founder and CEO of Cerebri AI Inc., his second data science startup after a career spanning investment banking, venture capital, and tech innovation. He holds 30+ patents (23 granted) and has led companies from startup to acquisition, including Metrowerks (sold to Motorola) and Reddwerks.Jean has been recognized with MacWorld’s World Class Award, named Austin’s fastest-growing company in 2010, and was a finalist for the Ernst & Young Entrepreneur of the Year Award. Today, he drives AI innovation for global enterprises at Cerebri AI.About Steve HarterSteve Harter is a highly accomplished technology professional with a successful 25-year career creating vision, identifying opportunities, building organizations, and delivering strong technology solutions within intensely competitive markets. He has spent his career on converting data into information through continuous contributions to industry best practices. He has held senior technology positions with UnitedHealthCare, TRX, IBM, Griffin, Anthem, Titus Human Performance and is the current Chief Technology Officer at Cerebri AI. He is a former member of the Cambridge Who’s Who list of data professionals and a TDWI top 100 member. Steve has published multiple white papers and spoken at technical conferences across the US.