Beyond the Booth: GBTA 2025 with HRS's Tobias Bittner

How can corporate travel programs scale smarter while staying sustainable, automated, and traveler-focused?In this episode of dojo.live, we catch up with Tobias Bittner, Vice President of Marketing at HRS, for a conversation that spans automation, sustainability, and the evolving expectations of enterprise travel programs. Live from GBTA 2025, Tobias gives us a behind-the-scenes look at how HRS is helping large organizations manage the full lifecycle of lodging and meetings, from procurement to payment, through a single, scalable platform.We explore how GenAI and automation are moving from buzzwords to tangible business tools, not only helping travel teams do more with less, but also creating better experiences for the end user. Tobias also unpacks HRS’s bold sustainability commitment as a signatory of The Climate Pledge and shares candid insights from conversations with travel buyers across the expo floor.Tobias Bittner is the Vice President of Marketing at HRS. He oversees marketing operations and strategy for the company’s AI-powered lodging and meetings management platform, targeting the corporate hospitality ecosystem by managing content, communications, events and partnerships. Bittner joined HRS in 2017, ascending to his current role after serving in several branding and marketing engagement positions supporting the HRS Group. Prior to his current role, he was instrumental to introducing HRS’ business traveler loyalty program. Bittner also guided HRS’ marketing engagement transition during the COVID-19 pandemic, highlighted by the staging of multiple Corporate Lodging Forums online in early 2021. Before joining HRS, Bittner held senior marketing roles Esprit and L’Oréal. With a degree from the European Business School in Oestrich-WInkel, Germany, Bittner is based at HRS’ North American headquarters in New York City.