Beyond the Bottom: What’s Next for Buttnski with Kelly Mazanti

We’re back with the incredibly honest and inspiring Kelly Mazanti, founder of Buttnski, the women-led outdoor brand that’s flipping the script on performance gear—starting from the bottom (literally). If Part 1 was all about how it started, this one is all about where it’s going.Kelly opens up about her plans to build Buttnski into a full head-to-toe lifestyle brand, what she’s learned about sustainability from her partnership with CU Boulder, and how she’s completely rethinking her marketing game—on a budget. We talk product development, fit obsession, burnout, rebuilding after a tough year, and the moment she decided: I’m done being a one-woman show.This episode is a mix of strategy, raw emotion, and real founder energy that anyone building a brand will connect with.#ecommercegrowth #outdoorproducts #theapresbusinesspodcast #podcast #falllinedigital #buttnski #outdoorgear #womeninbusiness