Beyond the 'Build vs. Buy' Binary: Why Co-Creation is the Future of GCCs | Divesh Singla & Rajan Sethuraman

India’s Global Capability Centers (GCC) ecosystem is projected to contribute over $100 billion in value by 2030. But as GCCs evolve from cost-saving back offices to front-line innovation hubs, leaders face a new strategic dilemma: When do you build, when do you buy, and when do you co-create?In this episode of the High on Data podcast, Rajan Sethuraman, CEO of LatentView Analytics, sits down with Divesh Singla — a veteran GCC leader with 20+ years of experience at organizations like Signant Health, IQVIA, and Eli Lilly — to decode the blueprint for the next generation of GCCs.They discuss why AI pilots fail to scale, how to solve talent gaps through partnerships, and a 3-step framework for deciding when to build, buy, or co-create.Watch the Full Episode Now.