Beyond the Business Card with Mike Khouri: From Hustling to Tactical Success

In this episode of Beyond the Business Card, host Justin McGuire—entrepreneur, founder of MCG Talent, and creator of 7-Figure Recruitment—sits down with Mike Khouri, Founder & CEO of Tactical, a creative and innovation agency redefining digital marketing. Growing up between the UAE and Australia, Mike’s multicultural upbringing shaped his ability to adapt and take risks. But his journey wasn’t easy — after a career-threatening injury left him bedridden for months, he was made redundant and forced to start over. What began as a failed app idea turned into the launch of Tactical in 2013. Mike shares how he navigated setbacks, pivoted his business, and built a social-first agency working with some of the world’s biggest brands, while tackling the challenges of scaling, leadership, and resilience in a fast-changing industry. 💡 In This Episode, You’ll Discover: • How growing up between Australia and the UAE influenced Mike’s approach to business. • The bold pivots — some planned, some accidental — that turned Tactical into a global agency. • Why trial and error is the key to innovation in digital marketing. • Why losing his job and a devastating knee injury became unexpected turning points in his journey. • Why traditional advertising is outdated, and how social-first strategies are reshaping the industry. • The realities of scaling a company from 1 to 100+ employees, and the lessons Mike learned the hard way. • How his parents’ leap of faith in moving to the UAE influenced his own risk-taking approach in business. Whether you’re a business owner, marketer, or someone looking for inspiration, Mike’s insights on modern branding, leadership, and growth will challenge the way you think about success. 🔔 Subscribe to Beyond the Business Card for more inspiring stories and visionary ideas! 📲 Follow Justin McGuire: Instagram: https://www.instagram.com/jussiemcg/ LinkedIn: https://www.linkedin.com/in/jumcguire 📲 Follow 7-Figure Recruitment: Website: https://7figurerecruitment.com LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems Instagram: https://www.instagram.com/7figuresrec/ 📲 Stay Connected with MCG Talent: Instagram: https://www.instagram.com/mcg_talent/ LinkedIn: https://www.linkedin.com/company/mcgtalent/ 📲 Connect with Mike Khouri & Tactical LinkedIn: https://www.linkedin.com/in/michaelkhouri/ Website: https://www.wearetactical.com Instagram: https://www.instagram.com/wearetactical/