Beyond the Buzz: How AI, Data & Commercial Strategy Are Transforming Life Sciences with Sheila Rocchio

What does it take to lead commercial innovation in today's rapidly evolving life sciences industry?In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Sheila Rocchio, Chief Marketing Officer at Sertara, to explore the future of commercial excellence. From the evolution of clinical trials and patient-centric innovation to AI-driven decision-making, Sheila shares lessons from decades of experience leading marketing and commercial strategy.Together, they discuss:How AI is reshaping life sciences beyond the hypeWhy sales, marketing, product, and scientific teams must work as oneTurning data into meaningful commercial actionThe future of buyer intent, customer intelligence, and growthLeadership lessons from navigating decades of industry transformationWhether you're in life sciences sales, commercial leadership, marketing, or simply curious about the future of AI in healthcare, this conversation is packed with practical insights and forward-looking perspectives.Guest: Sheila Rocchio, Chief Marketing Officer, Sertara