Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates

Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionable advice and real-world case studies to refine your marketing funnel and drive measurable results.What you’ll learn:1/ How influencers drive demand while affiliates close the sale2/ The importance of tracking ROAS and incrementality at the publisher level3/ Why consistent exposure is key to building trust and conversions4/ Practical tips for scaling programs in the early growth stagesIf you’re a marketing executive or affiliate manager looking to grow revenue and optimize your funnel, this episode is packed with insights you can use right away.Thank you to our sponsor Inflektion: Affiliate tracking meets conversion rate optimization. Here is a quick video on why I love this platform:    • Transform your D2C Affiliate Program with ...  https://dustinhowes.com/infGet a demo of Inflektion here: Dustinhowes.com/infOur Guests And How To Reach Them:🔻 Kim Murray - Founder, Virality BoostWebsite: www.viralityboost.comLinkedIn: linkedin.com/in/kimadolphEmail: [email protected]🔻 Annie LaRocca - Director of Business Development, USA TodayWebsite: www.usatoday.comLinkedIn: linkedin.com/in/annielaroccaEmail: [email protected]🔻 Tom Rathbone - VP, Product at PartnerCentricWebsite: www.partnercentric.comLinkedIn: linkedin.com/in/tom-rathbone-82064064Email: [email protected] The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com