Beyond the Code: How Microkeeper Built a 'Wow Factor' Brand in Tech

How do you turn payroll, one of the least glamorous parts of business, into a brand that people actually get excited about?In this episode, we sit down with Ren Wackett (National Sales and Partnerships) and Doménica Tufiño (Digital Marketing Specialist) from Microkeeper, the Geelong-based tech company redefining what it means to stand out in software. They share how a mix of smart strategy, bold creativity, and a people-first mindset has fuelled their remarkable growth.You’ll hear how they:Created a powerful sales–marketing partnership that cut ad spend by 75% while accelerating growth.Built a “Geelong first” strategy to grow a regional tech powerhouse with national reach.Hire for character over talent, keeping human connection at the heart of a digital world.Took courageous personal leaps, from a 13-year pro sports career to starting fresh in Australia and what that taught them about leadership and resilience.This episode is a masterclass in brand building, culture, and growth-proof that even in the world of payroll, the “wow factor” comes from the people behind the tech.You can connect with Reyan Fernando here: LinkedInWebsiteThis episode was proudly brought to you by the Geelong Chamber of Commerce