Beyond the fields: Opportunities in essential oil market

Karen Swanepoel, the Executive Director of the Southern African Essential Oil Producer Association (SAEOPA), explores the vibrant landscape of essential oils in South Africa.She delves into the key essential oils produced in the country and highlights how the industry has evolved over time.In this episode, Swanepoel offers valuable insights into the opportunities available for South African farmers, discussing the innovative production methods that uphold the nation’s reputation for quality.Listeners will learn how South Africa is establishing itself as a frontrunner in the global essential oils market and discover essential information to help you expand into this lucrative space.