Beyond the Game: Alex Stone on Private Coaching and Sports Development

from Puck Academy · host Alex Stone, Jason Jacobs

Elevating Youth Sports: The Journey and Vision of CoachUp with CEO Alex Stone In this episode, the guest is Alex Stone, CEO of CoachUp, a service that connects athletes with private coaches aimed at changing kids' lives through sports. Alex discusses the origins of CoachUp, its growth, and its mission in the youth sports space. He shares insights into the evolution of youth sports, emphasizing the importance of one-on-one and small-group training, and the challenges and opportunities of running a sports-focused two-sided marketplace. Alex also dives into the strategic decision to open physical training centers, blending digital and physical spaces to enhance the athlete and coach experience. Additionally, he recounts his personal journey from being a Marine to working with Under Armour and eventually leading CoachUp. Alex reflects on the current youth sports landscape through the lens of both a business leader and a parent, highlighting the impact of sports on children's development and the crucial role of quality coaching. 00:00 Introduction to Alex Stone and CoachUp 00:31 Jason's Quest for a New Athlete Development Company 02:40 Alex Stone's Background and Journey 04:36 CoachUp's Evolution and COVID Challenges 13:29 Alex's Personal Connection to Youth Sports 14:43 The Changing Landscape of Youth Sports 17:43 Supporting Coaches and Athletes with Technology 24:43 The Challenges of Building a Marketplace 27:05 Flexible Business Structure for Long-Term Growth 28:04 The Logic Behind Opening a Physical Facility 30:22 Benefits of a Physical Location for Coaches and Clients 32:01 Balancing Coverage and Quality in Coaching 39:04 Remote Coaching vs. In-Person Training 41:17 Measuring Progress and Success in Youth Sports 45:19 Growth Strategies and Market Penetration 49:13 Future Plans and Key Priorities 50:45 Conclusion and Final Thoughts Note: Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Episode metadata supplied by the publisher feed · Published Jun 11, 2025

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In this interview, Alex Stone, CEO of CoachUp, discusses the company's mission to connect athletes with private coaches to help them reach new levels in sports and life. CoachUp offers a platform that provides thousands of private coaching sessions across the U.S. Stone details the journey of CoachUp, its evolution, and how it has adapted through challenges like COVID-19. The interview also explores the current state of youth sports, the commercialization of these activities, and the necessity of high-quality coaching. Stone shares his own background in sports, his time at Under Armour, and his experience with the military before joining CoachUp. Future plans for CoachUp include expanding physical training centers to provide athletes with comprehensive development in various sports.

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