Beyond the Hustle: Building a Purpose-Driven Business (with Lyn Wineman)

 Beyond the Hustle: Building a Purpose-Driven BusinessIn this inspiring conversation with Lyn Weinman, founder and president of KidGlove (a certified B Corp advertising agency), we explore how businesses can align profit with purpose. Lynn shares her journey from corporate success to meaningful impact, and how she's building a culture that prioritizes psychological safety and authentic connection over traditional "hustle culture."EPISODE HIGHLIGHTS00:00 Introduction and guest welcome02:15 Lynn's career journey and pivotal moment04:30 The birth of KidGlove and pandemic adaptation07:45 Purpose-driven marketing in today's world12:30 The importance of authentic brand messaging18:20 Building remote culture and psychological safety25:00 Working Genius framework and team dynamics31:00 The myth of hustle culture42:00 Creating genuine workplace connection47:00 The evolution of leadership50:00 Closing thoughts and contact informationKEY TAKEAWAYS- Purpose-driven organizations need both heart and marketing expertise- Psychological safety is fundamental to creativity and productivity- Remote work can foster strong culture when done intentionally- True leadership is about creating the right environment, not control- Success and wellbeing aren't mutually exclusiveKEY THEMES- Choosing authenticity over external expectations- Redefining success beyond traditional metrics- Creating space for others to be their full selves- Building success through alignment rather than hustle- Leading from purpose rather than pressureQUOTABLE MOMENTS"I don't need to control them. I just need to put them in the right environment to do their very best.""None of those things are culture. Beer on tap and shuffleboard tables - those are just distractions or gimmicks.""You can be highly ambitious, highly productive, very hard working and not give into hustle culture."GUEST CONTACT Agency for Change Podcast:  https://kidglov.com/podcasts/Website: https://kidglov.com/Contact Lyn on LinkedIn: https://www.linkedin.com/in/lynwineman/Share Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzoneExplore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2026 Eimear Zone Coaching. All rights reserved.