Beyond the Hype: How Private Companies Should Actually Approach AI Adoption

In this episode of Poised for Exit, Mariano Jurich, Senior Product Leader at Making Sense, returns to the show to share insights on how private companies are navigating the rapid evolution of AI and enterprise technology. With deep experience across product strategy, software development, and business transformation, Mariano offers a practical perspective on what’s changing and what actually matters.Mariano discusses how companies are approaching AI adoption today, highlighting the importance of aligning new technologies with business goals rather than chasing trends. He explains why AI is simply a tool, not a strategy, and why many organizations struggle with implementation due to lack of clarity, adoption, and unrealistic expectations.The conversation also explores how private equity-backed and middle market companies are shifting toward smaller, high-ROI use cases rather than large-scale transformations. Mariano shares how decision-making has evolved, why speed alone is no longer a competitive advantage, and why human-led strategy and thoughtful implementation remain critical for driving meaningful outcomes in a rapidly changing landscape.Connect with Mariano Jurich hereLearn more about Making Sense LLC hereConnect with Julie Keyes, Keyestrategies LLCFounder, Consultant, Author, Pod-caster and Instructor