Beyond the Hype: How to Achieve Sustainable Growth in Tech with Stephen O'Brien episode artwork

EPISODE · Mar 11, 2024 · 32 MIN

Beyond the Hype: How to Achieve Sustainable Growth in Tech with Stephen O'Brien

from Spotlight on B2B Marketing · host Karen Lloyd

Are you concerned as a tech leader that your growth might be limited due to strategies or approaches that just aren’t working?In this episode, I welcome tech CMO and investment advisor Stephen O’Brien to discuss the challenges of marketing in sales-led tech companies and the importance of moving up the value chain. Stephen is a trailblazing CMO and tech-founder whose professional journey includes roles at industry giants such as BlackBerry, BT, LogicaCMG, and Marconi, where he honed his expertise in driving business transformation and achieving sustainable growth.Tune in and get invaluable insights into the power of investment in marketing for tech businesses looking for scalable growth, discover an investor’s perspective on seeking funding and the importance of a long-term perspective in marketing within the tech industry against a short-term sales-led approach. Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk

Episode metadata supplied by the publisher feed · Published Mar 11, 2024

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Are you concerned as a tech leader that your growth might be limited due to strategies or approaches that just aren’t working? In this episode, I welcome tech CMO and investment advisor Stephen O’Brien to discuss the challenges of marketing in sales-led tech companies and the importance of moving up the value chain. Stephen is a trailblazing CMO and tech-founder whose professional journey includes roles at industry giants such as BlackBerry, BT, LogicaCMG, and Marconi, where he honed ...

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Beyond the Hype: How to Achieve Sustainable Growth in Tech with Stephen O'Brien

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