Beyond the Kabuki with Denny Tu

For this episode of the RevThinking podcast we talk with Denny Tu, CMO at IMAX. We chat openly about things that work and don’t work in the creative client/agency relationship: pitches and presentations, the importance of understanding the difference between creative, strategy and commerce, as well as how to give “bad” feedback well. To hear Denny’s background, this podcast shares more of his story: https://www.adweek.com/inside-the-brand/imaxs-denny-tu-on-embracing-what-makes-you-different-over-achievements/